商業模式圖 (Business Model Canvas)
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# Update = 2020-08-17
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# Keywords: Business model canvas, ... .
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商業模式圖(business model canvas),利用九個面向思考商業模式,包括:
[1] 價值主張(Value proposition)
[2] 關鍵合作夥伴(Key partners)
[3] 關鍵活動(Key activities)
[4] 關鍵資源(Key Resources)
[5] 客戶關係(Customer relationships)
[6] 銷售通路(Channels)
[7] 目標客群(Customer segments)
[8] 成本結構(Cost structure)
[9] 收入來源(Revenue streams)
可將9個課題分爲4個導向 [Grothmarketing,20191128]:
[1] 供給導向 = 關鍵合作夥伴 + 關鍵活動 + 關鍵資源
[2] 價值導向 = 價值主張
[3] 需求導向 = 客戶關係 + 銷售通路 + 目標客群
[4] 財務導向 = 成本結構 + 收入來源
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# VIDEO:
[] 獲利世代正席捲世界!全球逾10萬人採用!, https://youtu.be/eUwGePieHCg
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# REFERENCE
[] Business Model Canvas, Business Model Canvas, https://en.wikipedia.org/wiki/Business_Model_Canvas
[] Canvanizer, https://canvanizer.com/new/business-model-canvas
[] 如何決定企業的商業模式? (Business model canvas), TENTEN, 20180705, https://university.tenten.co/t/topic/458
[] 簡單了解商業模式畫布圖(Business Model Canvas BMC), FLIPWEB, 20181008, https://medium.com/@flipweb/簡單了解商業模式畫布圖-business-model-canvas-bmc-37512c35f898
[] 完整掌握商業模式圖:圖文解析、案例練習及模式圖沒告訴你的事!, Grothmarketing, 20191128, https://growthmarketing.tw/business-model-canvas/
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